Vajra imports and distributes organic products in Belgium. In 2022, the company decided to launch a new branding for its own production: Origami by Vajra was born.
Challenge
Objective: work on the notoriety of this new player.
The first challenge on the site was to present the new Origami brand: present the philosophy, give importance to its visual aspect, take care of the writing of the texts and take particular care in the choice of photos.
The other challenge was to focus on the range of products to allow the public to discover the richness of the assortment, the quality of the products and to appreciate the beneficial aspects for health. In addition to the product catalog, the visitor will also find recipes made from ingredients from the Origami range. In the blog, there are articles on organic food in general in order to inform the public of its virtues.
Workaround
Blue e-Motion has opted to deploy an e-commerce solution based on the Prestashop CMS in “Catalog” mode. This mode makes it possible to present to visitors the entire range of products (description, image, characteristics). However, the sales module is not yet activated: no shopping cart or online purchase procedure.
The Origami brand first wants to develop its notoriety. The opening of a B2C webshop will be evaluated in a second step according to the needs of the market.
The brand design – created by a branding agency – has been precisely integrated in order to convey the brand image as faithfully as possible.
Impact
A brand presented online in the most complete way possible: image, philosophy, product, recipes, news and sales network. All ready for a future evolution towards online sales.
