Maxus is a brand of light commercial and electric vehicles dedicated to professionals. The distribution network is largely made up of dealers distributing other brands, often better known. The local dealer’s website therefore offers little visibility to the Maxus brand.
Challenge
• Develop a local digital presence of the Maxus brand
• Easily deploy communication about the Maxus brand to all points of sale while leaving a level of controlled autonomy to the dealer for additional local information
• Boost presence in search engines based on geographic criteria (city, region, etc.) to attract more people to the point of sale.
Solution
Blue e-Motion offered its new BOTECA product, making it easy to deploy a separate website for each brand dealership.
With BOTECA, importers can manage their communication at the local level and provide each dealer with a dedicated website perfectly responding to the brand’s graphic codes.
Local pages are landing points for national campaigns, which will prevent the marketing budget spent on these campaigns from ending up on multi-brand dealer sites that often present vehicles from competing brands.
Each dealer has access to the platform to autonomously manage certain content specific to their point of sale (presentation text, photos, opening hours, etc.)
Impact
Each dealer now has a local page indexed in Google ready to guide visitors to their establishment.
