A pioneer in the SUV market and in an excellent position in new modes of propulsion, the brand is present via a network of 87 distributors in Belgium.
Challenges
Hyundai was looking for a solution to serve as a local relay in its marketing campaigns. This tool was to be made available to dealers to convey local information in keeping with the brand’s graphic identity.
The solution also had to integrate Hyundai applications: sale of stock vehicles, lead management connected to CRM, sale of used vehicles, news, etc.
And all of this should boost local SEO. A brand of this importance could not miss a very good positioning in Google.
The Solution
Hyundai has opted for the BOTECA solution to equip each of its 87 dealerships with a dedicated website, in the brand’s colors and integrating the tools of its ecosystem.
Each of these sites is therefore a landing point for the national campaigns initiated by the Marketing team, which will prevent the dedicated marketing budget from leading to a multi-brand dealership site presenting competing vehicles.
For their part, dealers have access to BOTECA to independently manage content on their site (bannering, news, team, schedule, etc.).
Importantly, BOTECA makes it possible to finely manage the data available for referencing in order to maximize positioning in search engines.
Impact
The results were not long in coming. 3 months after the roll-out of the solution, a search for “Hyundai” accompanied by a city, will place the dealer’s site in the very first search results.
Drive more people to stores – thanks to BOTECA: challenge met and successful at Hyundai!
